Herve Leger S/S 2010

Ok, Max Azria, we all sorta kinda know that Herve Leger was taken over in 1999. BCBG bought the name, owned it, but fired Herve Leger. Quite a backhanded deal Max, don't you think?

Herve, the maestro himself, has meanwhile opened up an atelier store Herve L. Leroux in Paris.

Now, ghoulish models aside, your last collection was quite chichi. Definitely gave the collection a few oohs and ahhs. Your S/S 2010 collection? Lacking. Can tell you're trying to move away from the chunkiness and OTT glamour of Fall but come on!

This looks like a dress designed for Balmain, but does not fit the story so the designer packed it up and offered it to you instead, in salmon.

This one is very boring.
This one is relatively nicer, I'd wear it, but I don't think I'd stun people into a, "Wow, what a nice Herve Leger piece!". Perhaps more of a, "Nice body-con dress," murmur.

Go big or go home, if you're going to use his name, live up to it.

BCBGMAXAZRIA FALL/WINTER 2009 SPECIAL PROMOTION

Thanks! I have great ideas for drapes, bed skirts and lamp shades now!

Plunging V-neck or V-thorax?

D'you know that feeling you get, when an outfit is off but you can't really say anything because it is otherwise attractive and fashion-forward?

Well, look no further than what Rachel McAdams donned. It's a beautiful Emilio Pucci dress with the V-neck just a tad wide for my liking. Should take it in. Also, I think I see a hint of the shoulder pad actually showing through the fabric, looks like a sanitary pad.

Now, the coveted Balmain. As though to prove my point, there's actually the dress modelled for print, and Daria Werbowy on the red carpet for comparison. The one on the left is more taut around the chest area, while Daria's just "sits atop lazily".

People who've done it right are Kate Hudson (in Rachel Roy) and Emma Watson (in vintage Ossie Clark).

Or, if all else fails, take a cue from what Angelina Jolie had done with her BCBG Max Azria dress.